Koel is a self-initiated skincare concept that explores the visual language of temperature — specifically, the refreshing sensation of a cooling cream. Designed for a modern audience seeking both performance and aesthetic appeal, the brand aims to evoke sensory relief from the moment you see the packaging.

The branding process included developing a custom logotype, product packaging, and a conceptual art direction that ties everything together. Central to the design is a heat camera-inspired visual — layered over the visual of a human face. This blend of graphic abstraction and portraiture symbolizes both the scientific and sensory aspects of temperature regulation on the skin. Cool-toned gradients, soft forms, and minimalist typography come together to communicate purity, calm, and performance. The result is a brand that doesn’t just sit on the shelf — it radiates purpose, standing out in the competitive skincare landscape.